Suggested Final Exam

Note: Professors, below is the suggested final exam for Hispanics in the Media textbook. If you decide to give this test, please contact Dr. Manuel Flores for the key. Thank you and thank you for adopting the textbook.
Dr. Manuel Flores



"HISPANICS IN THE MEDIA"
SUGGESTED FINAL EXAM

I. Multiple choice: Please mark down the correct answer on the space provided next to the question’s number:


1. ______The demographic term that refers more to a political era than a particular culture or country of origin of a Hispanic is:

a. Mexican-American b. Tejano/a c. Chicano/a d.Latino/a

2. ______The person who chaired the Office of Education’s Ad Hoc Committee on Racial and Ethnic Definitions charged with developing racial/ethnic definitions for Hispanics and Native Americans as well as Asians was:

a. Charles Ramírez Berg b. Grace Flores-Hughes c. Clara Rodríguez d. Frank Javier García Berumen

3. ______Some of the tradition of printing in the New World preceded the arrival of the Spanish conquistadores. The indigenous populations had a well-developed system of duplicating, record-keeping and communications through a process called:

a. Stamp Printing b. pyramid building c. virgin sacrifices d. beating drums

4. ______The books made by the Aztec were made of a paper they called:

a. papyrus b. periódico c. piel de venado d. amatl

5. ______The first regularly published newspaper in New Spain was:

a. El Tecolote b. El Mercurio Volante c. La Gaceta de España d. El Popo

6. ______The Spanish vaqueros (cowboys) who drove Longhorn cattle to Louisiana to join Gen. Bernardo de Galvez as he helped Gen. George Washington in the conquest of the American Revolution (American War of Independence) against the British are known as:

a. Tejanos b. Latinos c. Mexicanos d. Chicanos

7. ______The earliest known Spanish-language newspaper within the current U.S. boundaries was founded in _______and was titled______________:

a. 1693, El Tecolote b. 1693, El Mercurio Volante c. 1813, La Gaceta de Texas d. 1808, El Misisipi

8. ______ The person who is credited by historians to publish the first book in the New World in 1540 was ______________:

a. Juan Paplos b. Juan de Zumárraga c. Juan Estrada d. Bernardo Maximiliano Gutiérrez

9. ______ The person who is credited with introducing the printing press and movable type to the New World and Mexico City in 1531-1534
was ____________

a. Juan Paplos b. Juan de Zumárraga c. Juan Estrada d. Bernardo Maximiliano Gutiérrez

10.______ The legacy of “Los Periodiqueros” de New México was that

a. they could speak English and Spanish b. Refused to support New México becoming part of the United States.
c. developing a culture of print d. Writing really, really good Castillian Spanish news stories

11.______ The most significant part of the Treaty of Guadalupe Hidalgo signed between the United States and Mexico to end the U.S.
Mexico War (1846-1848) was ___________________________which established the permanent boundary between the two countries.

a. the article of confederation b. the Bill of Rights c. the First Amendment d. the 5th article

12.______ Which of the following are considered the three main functions of the 19th century Spanish-language press?

a. Social Control b. Activism c. Reflection of Mexicano life d. All listed here e. Only a and c

13. ______ The name of the two newspapers founded by the Idar family of Laredo were:

a. El Habanero y La Estrella b. La Crónica y El Nuevo Mundo c. La Crónica y Evolución d. La Raza y Pobre Diablo

14. ______ The name of the newspaper founded in Pennsylvania by Félix Valera y Morales (who has recently been nominated for
Sainthood) was:

a. El Habanero b. La Crónica c. Evolución d. Pobre Diablo

15. ______ The name of the major Spanish daily in Dallas, Texas, that is owned and operated by the Dallas Morning News is:

a. La Estrella b. La Crónica c. Al Día d. El Nuevo Herald

16.______ Which of the following are considered the three main elements of the Chicano press?

a. Mainstream Press b. Hispanic Press c. Chicano Mexicano Press d. All listed here e. Only b and c are correct

17.______ Which of the following are considered elements of a true Chicano newspaper?

a. Creating Awareness b. Exposisng Corruption c. Serving the People d. All listed here e. Only c is correct

18. ______ The two South Texas printers and publishers whose newspaper El Progreso was credited with “helping shape evolving South
Texas culture that brought together Mexican and Texas heritage and traditions and . . .created a business, a newspaper “ that kept the
community informed while promoting the Hispanic culture were:

a. Rodolfo y Dora Mirabal b. Nicasio y Jovita Idar c. Victor and Hortenica Lara Ortegon d. Ricky y Lucy Ricardo

19.______ The name of Pedro G. Chapa’s column that brought about much change and was written under the pseudonym “Chaparral” in
his Hebbronville, Texas, newspaper The Jim Hogg County Enterprise was:

a. Por Siempre – c/s b. Listen, This One’s On Me c. Box 13 d. Tejano Soy

20.______ The name of the first full-time Spanish-language radio station in the United States was:

a. KWEX b. KMEX c. KCOR d. KUNO

21.______ The founder of the first full-time Spanish-language radio station was Raoul Cortez. How does the America radio industry
through its mouthpiece magazine Radio Ink keep his memory alive?

a. By naming a new KCOR station every other year.
b. With an Emmy dedicated to Tejano Music in his name
c. with the award “Medallas de Cortez” to recognize excellence in Hispanic radio.
d. All listed here
e. e. Only b and c are correct

22.______ The Hispanic radio pioneer who was known as “El Gallito” (The Rooster) in his home of __________ was?

a. Victor Lara Ortegón in Corpus Christi
b. Raoul Cortez in San Antonio
c. Eddie “El Piolin” Sotelo in San Diego, Calif.
d. José E. Chapa in Chicago

23.______ In Spanish radio today, there’s much talk about “the cluster of the future.” That stands for

a. Traditional Spanish-speaking listeners b. Bi-lingual, Tex-Mex, baby, c/s
c. Spanish-speaking, English-dominant and bilingual listeners d. Only Spanish-speakers in the 18-34 demographic

24.______ Among the six obstacles the Federal Communications Commission listed as reason why there was limited minority ownership in
the broadcast industry was

a. Discrimination in lending b. Inexperience c. Poor management skills d. Culturally lazy

25.______ The Houston radio station that transformed itself into “La Voz Latina” and impacted the state and nation with its original local
programming was:

a. KCOR b. KLVL c. KLAR d. KMEX

26.______ The pioneer Hispanic radio personality who has had two movies and several documentaries made about him was

a. Eddie “El Piolin” Sotelo b. José “El Gallito” Chapa c. Pedro J. González “El Madrugador” d. Juan “El Editor” Reyes

27.______ The name of the first Spanish television network and the town in which it started are:

a. CUBA-TV in Miami
b. MEX-TV in Los Angeles, standing for Mexicano
c. KCOR-TV in San Antonio, standing for K-Cortez TV station
d. SIN in San Antonio, standing for Spanish International Network

28.______ The name of the Mexican family that helped start Spanish TV networks in the United States was

a. Cortez b. Idars c. Azcárraga d. Nicolas

29.______ SIN was transformed into Univision in

a. 1987 b. 1979 c. 1994 d. 1969

30.______ The network that pioneered Spanish-language production in the United States as

a. SIN b. Telemundo c. Univision d. Telenovela

31.______ The name of the Mexican-American family that gave their life to Spanish-language television was:

a. Cortez b. Idars c. Azcárraga d. Nicolas

32._____ There has been an explosion of Spanish-language television networks during the early 21st century. Which of the following is not
one of those networks.

a. SíTV b. Azteca c. Inca d. UMN

33.______ The main point of the National Council of La Raza’s “Out of the Picture” published in 1994 study was

a. that all was fine with characters like the Frito Bandito, Chiquita Banana and Zorro’s Sgt. Garcia
b. Hispanics had made much progress in portrayal in movies and televisión
c. that Hispanics were almost invisible in both entertainment and news media.
d. That stereotypes aren’t that bad, after all, the Frito Bandito was cute and Chiquita Banana sexy.

34.______ The name of the University of Texas professor who took on famed documentary maker Ken Burns and his PBS (Public Broadcasting
System) documentary on World War II for its lack of portrayal of Hispanics in “the Great War” is:

a. Juan González b. Félix Gutiérrez c. Maggie Rivas-Rodríguez d. Manuel Flores

35.______ All of the following are names of Chicano PBS documentaries in the 1960s and 1970s except:

a. Canción de la Raza b. Ahora! c. Carrascolendas d. Dora

36.______ The first television program with a Hispanic theme was

a. The High Chaparral b. The Cisco Kid c. Wonder Woman d. ChiPs

37.______ The longest-running Hispanic-themed variety television program in the U.S. is:

a. The Johnny Canales Show b. Domingo Live! c. Betty La Fea d. En San Antonio

38.______ All of the following are Hispanic news personalities on English-language major networks except

a. Jorge Ramos b. Geraldo Rivera c. Natalie Morales d. John Quiñónes

39.______ The term that the National Association of Hispanic Journalists uses to identify the problem with the lack of Hispanics in the
entertainment and news industries is:

a. Parity Project b. Discrimination c. Brownout d. Shameful

40.______ What is the name of the actress who launched the Mexican Spitfire genre?

a. Lucille Ball b. Rita Moreno c. Lupe Vélez d. Dolores Del Rió

41.______ Who was tabbed as “the first Latina superstar” in Hollywood

a. Rita Moreno b. Dolores Del Rió c. Rita Hayworth d. Myrtle González

42.______ The famous and true “Latin Lover” who challenged Rudolph Valentino and Douglas Fairbanks Jr. for that title was

a. Anthony Quinn b. Ramón Novarro c. Ricardo Montalbán d. Luis Valdez

43.______ The first Hispanic actress who got paid $1 million for her role was?

a. Rita Moreno in West Side Story b. Lupe Vélez in Mexican Spitfire
c. Jennifer López in Selena d. Dolores Del Rió in Children of Sánchez

44.______ The person historically credited with being the first “Chicano feature filmmaker” is

a. Luis Valdez b. Robert Rodríguez c. Efraín Gutiérrez d. James Edward Olmos

45.______ To meet the criteria a true Chicano genre film, the film must meet the following criteria

a. The film must be radical and insulting to gringos
b. The Trinity “of by, for and about Chicanos”
c. The mantra that only Hispanic actors must be portrayed
d. The Rasquache Cinema rule maintaining c/s standards above all

46.______ What was the name of poem and movie credited by many to have started the Chicano genre films?

a. Yo Soy Joaquín b. Tejano Soy c. El Sol Calienta Mi Piel d. Bidi Bidi Bon Bom

47.______ Name the group and organization that Luis Valdez started and led to Chicano genre art, films and other artistic activities?

a. Nosotros b. IMAGE c. LULAC d. Teatro Campesino

48.______ Name the actress who has hosted the nationally televised National Council of La Raza annual Alma Awards show - honoring
Hispanics for performance in movies, television and the arts – the past two years.

a. América Ferrera b. Jennifer López c. Eva Longoría d. Cameron Díaz

49.______ What is the name of the San Antonio journalist who transcended careers in newspaper, television and radio?

a. David Flores b. John Quinones c. Henry Guerra d. Carlos Guerra

50.______ If you were to end this test with a proper Chicano/Mexicano/Tejano send off you would sign it:

a. P.S. b. Ditto c. Rasquache d. C/S


II. Essays – Answer briefly and succinctly.

1. Do you agree with the Parity Project sponsored by the National Association of Hispanic Journalists? First, define the Parity Project and then say why you support it or why you are against its implementation.





2. The Mexican-American reporter who was shot while covering the Chicano Moratorium in 1970 was____________? Speak of his achievements.



3. The Spanish explorer and colonizer who is also known as “The Father of South Texas” and who is sometimes referred to as “The Father of Texas” and has a statue in his honor in the South Texas community of Alice is:



4. What or who is a mestizo? Explain.



5. Please tell me what you have learned from this class?





C/S