Assignment 13 - Going Spanglish, Going National, Top Spanish radio markets, Hispanic ownership

Note: The bi-lingual radio format has a long history on Spanish-language radio. The following questions help shed some light into this phenomena.

Part 1: Review the "Going Spanglish" section on Page 87. Explain how it started, what some of the top formats are and, in your own words, tell us if you think that is the future and will it survive.

Part 2: In Assignment 12 you reviewed Uniradio's formula for success. Now, look at page 86 and tell us how SBS has applied that formula nationwide. You can visit http://www.spanishbroadcasting.com/aboutus.html for more info.

Part 3: Look at the chart on page 91. What are some of the major Spanish radio markets in the United States?

Part 4: Read pages 89-95 and reveal the following: Among the Top 25 Radio Markets for Population by Percentage of Population, according to Arbitron, how many are among the Top 10 markets in the country? According to the information in the textbook, which two states have the most Hispanic-owned radio station?

Part 5: The Federal Communications Commission titled "Whose Spectrum Is It Anyway?" report listed some of the obstacles toward minority-owned radio stations (Page 93). The report listed six major obstacles. In a brief essay, reveal those elements and explain if you agree with them or not. Also, review "The Lopez Family Saga" on pages 94-95 and explain how the family survived those obstacles.

Part 6: Reveal the case of Eddie "El Piolin" Sotelo and describe the impact this Hispanic radio personality had on our nation's quest for immigration reform (Page 95).

Part 7: According to the 2007 Arbirton listenership study of Spanish radio, what are the top markets? Also, go online to http://www.arbitron.com/downloads/hispanicradiotoday08.pdf and see the 2008 report and review to see if there are any differences.

Part 8: Who was the Spanish radio personality known as "El Madrugador." Right a brief essay on this personality and explain how he impacted Spanish radio in the United States.