Sunday, February 22, 2009

Suggested Final Exam

Note: Professors, below is the suggested final exam for Hispanics in the Media textbook. If you decide to give this test, please contact Dr. Manuel Flores for the key. Thank you and thank you for adopting the textbook.
Dr. Manuel Flores



"HISPANICS IN THE MEDIA"
SUGGESTED FINAL EXAM


I. Multiple choice: Please mark down the correct answer on the space provided next to the question’s number:


1. ______The demographic term that refers more to a political era than a particular culture or country of origin of a Hispanic is:

a. Mexican-American b. Tejano/a c. Chicano/a d.Latino/a

2. ______The person who chaired the Office of Education’s Ad Hoc Committee on Racial and Ethnic Definitions charged with developing racial/ethnic definitions for Hispanics and Native Americans as well as Asians was:

a. Charles Ramírez Berg b. Grace Flores-Hughes c. Clara Rodríguez d. Frank Javier García Berumen

3. ______Some of the tradition of printing in the New World preceded the arrival of the Spanish conquistadores. The indigenous populations had a well-developed system of duplicating, record-keeping and communications through a process called:

a. Stamp Printing b. pyramid building c. virgin sacrifices d. beating drums

4. ______The books made by the Aztec were made of a paper they called:

a. papyrus b. periódico c. piel de venado d. amatl

5. ______The first regularly published newspaper in New Spain was:

a. El Tecolote b. El Mercurio Volante c. La Gaceta de España d. El Popo

6. ______The Spanish vaqueros (cowboys) who drove Longhorn cattle to Louisiana to join Gen. Bernardo de Galvez as he helped Gen. George Washington in the conquest of the American Revolution (American War of Independence) against the British are known as:

a. Tejanos b. Latinos c. Mexicanos d. Chicanos

7. ______The earliest known Spanish-language newspaper within the current U.S. boundaries was founded in _______and was titled______________:

a. 1693, El Tecolote b. 1693, El Mercurio Volante c. 1813, La Gaceta de Texas d. 1808, El Misisipi

8. ______ The person who is credited by historians to publish the first book in the New World in 1540 was ______________:

a. Juan Paplos b. Juan de Zumárraga c. Juan Estrada d. Bernardo Maximiliano Gutiérrez

9. ______ The person who is credited with introducing the printing press and movable type to the New World and Mexico City in 1531-1534
was ____________


a. Juan Paplos b. Juan de Zumárraga c. Juan Estrada d. Bernardo Maximiliano Gutiérrez

10.______ The legacy of “Los Periodiqueros” de New México was that

a. they could speak English and Spanish b. Refused to support New México becoming part of the United States.
c. developing a culture of print d. Writing really, really good Castillian Spanish news stories

11.______ The most significant part of the Treaty of Guadalupe Hidalgo signed between the United States and Mexico to end the U.S.
Mexico War (1846-1848) was ___________________________which established the permanent boundary between the two countries.


a. the article of confederation b. the Bill of Rights c. the First Amendment d. the 5th article

12.______ Which of the following are considered the three main functions of the 19th century Spanish-language press?

a. Social Control b. Activism c. Reflection of Mexicano life d. All listed here e. Only a and c

13. ______ The name of the two newspapers founded by the Idar family of Laredo were:

a. El Habanero y La Estrella b. La Crónica y El Nuevo Mundo c. La Crónica y Evolución d. La Raza y Pobre Diablo

14. ______ The name of the newspaper founded in Pennsylvania by Félix Valera y Morales (who has recently been nominated for
Sainthood) was:


a. El Habanero b. La Crónica c. Evolución d. Pobre Diablo

15. ______ The name of the major Spanish daily in Dallas, Texas, that is owned and operated by the Dallas Morning News is:

a. La Estrella b. La Crónica c. Al Día d. El Nuevo Herald

16.______ Which of the following are considered the three main elements of the Chicano press?

a. Mainstream Press b. Hispanic Press c. Chicano Mexicano Press d. All listed here e. Only b and c are correct

17.______ Which of the following are considered elements of a true Chicano newspaper?

a. Creating Awareness b. Exposisng Corruption c. Serving the People d. All listed here e. Only c is correct

18. ______ The two South Texas printers and publishers whose newspaper El Progreso was credited with “helping shape evolving South
Texas culture that brought together Mexican and Texas heritage and traditions and . . .created a business, a newspaper “ that kept the
community informed while promoting the Hispanic culture were:


a. Rodolfo y Dora Mirabal b. Nicasio y Jovita Idar c. Victor and Hortenica Lara Ortegon d. Ricky y Lucy Ricardo

19.______ The name of Pedro G. Chapa’s column that brought about much change and was written under the pseudonym “Chaparral” in
his Hebbronville, Texas, newspaper The Jim Hogg County Enterprise was:


a. Por Siempre – c/s b. Listen, This One’s On Me c. Box 13 d. Tejano Soy

20.______ The name of the first full-time Spanish-language radio station in the United States was:

a. KWEX b. KMEX c. KCOR d. KUNO

21.______ The founder of the first full-time Spanish-language radio station was Raoul Cortez. How does the America radio industry
through its mouthpiece magazine Radio Ink keep his memory alive?


a. By naming a new KCOR station every other year.
b. With an Emmy dedicated to Tejano Music in his name
c. with the award “Medallas de Cortez” to recognize excellence in Hispanic radio.
d. All listed here
e. e. Only b and c are correct

22.______ The Hispanic radio pioneer who was known as “El Gallito” (The Rooster) in his home of __________ was?

a. Victor Lara Ortegón in Corpus Christi
b. Raoul Cortez in San Antonio
c. Eddie “El Piolin” Sotelo in San Diego, Calif.
d. José E. Chapa in Chicago

23.______ In Spanish radio today, there’s much talk about “the cluster of the future.” That stands for

a. Traditional Spanish-speaking listeners b. Bi-lingual, Tex-Mex, baby, c/s
c. Spanish-speaking, English-dominant and bilingual listeners d. Only Spanish-speakers in the 18-34 demographic

24.______ Among the six obstacles the Federal Communications Commission listed as reason why there was limited minority ownership in
the broadcast industry was


a. Discrimination in lending b. Inexperience c. Poor management skills d. Culturally lazy

25.______ The Houston radio station that transformed itself into “La Voz Latina” and impacted the state and nation with its original local
programming wa
s:

a. KCOR b. KLVL c. KLAR d. KMEX

26.______ The pioneer Hispanic radio personality who has had two movies and several documentaries made about him was

a. Eddie “El Piolin” Sotelo b. José “El Gallito” Chapa c. Pedro J. González “El Madrugador” d. Juan “El Editor” Reyes

27.______ The name of the first Spanish television network and the town in which it started are:

a. CUBA-TV in Miami
b. MEX-TV in Los Angeles, standing for Mexicano
c. KCOR-TV in San Antonio, standing for K-Cortez TV station
d. SIN in San Antonio, standing for Spanish International Network

28.______ The name of the Mexican family that helped start Spanish TV networks in the United States was

a. Cortez b. Idars c. Azcárraga d. Nicolas

29.______ SIN was transformed into Univision in

a. 1987 b. 1979 c. 1994 d. 1969

30.______ The network that pioneered Spanish-language production in the United States as

a. SIN b. Telemundo c. Univision d. Telenovela

31.______ The name of the Mexican-American family that gave their life to Spanish-language television was:

a. Cortez b. Idars c. Azcárraga d. Nicolas

32._____ There has been an explosion of Spanish-language television networks during the early 21st century. Which of the following is not
one of those networks.


a. SíTV b. Azteca c. Inca d. UMN

33.______ The main point of the National Council of La Raza’s “Out of the Picture” published in 1994 study was

a. that all was fine with characters like the Frito Bandito, Chiquita Banana and Zorro’s Sgt. Garcia
b. Hispanics had made much progress in portrayal in movies and televisión
c. that Hispanics were almost invisible in both entertainment and news media.
d. That stereotypes aren’t that bad, after all, the Frito Bandito was cute and Chiquita Banana sexy.

34.______ The name of the University of Texas professor who took on famed documentary maker Ken Burns and his PBS (Public Broadcasting
System) documentary on World War II for its lack of portrayal of Hispanics in “the Great War” is:


a. Juan González b. Félix Gutiérrez c. Maggie Rivas-Rodríguez d. Manuel Flores

35.______ All of the following are names of Chicano PBS documentaries in the 1960s and 1970s except:

a. Canción de la Raza b. Ahora! c. Carrascolendas d. Dora

36.______ The first television program with a Hispanic theme was

a. The High Chaparral b. The Cisco Kid c. Wonder Woman d. ChiPs

37.______ The longest-running Hispanic-themed variety television program in the U.S. is:

a. The Johnny Canales Show b. Domingo Live! c. Betty La Fea d. En San Antonio

38.______ All of the following are Hispanic news personalities on English-language major networks except


a. Jorge Ramos b. Geraldo Rivera c. Natalie Morales d. John Quiñónes

39.______ The term that the National Association of Hispanic Journalists uses to identify the problem with the lack of Hispanics in the
entertainment and news industries is:

a. Parity Project b. Discrimination c. Brownout d. Shameful

40.______ What is the name of the actress who launched the Mexican Spitfire genre?

a. Lucille Ball b. Rita Moreno c. Lupe Vélez d. Dolores Del Rió

41.______ Who was tabbed as “the first Latina superstar” in Hollywood

a. Rita Moreno b. Dolores Del Rió c. Rita Hayworth d. Myrtle González

42.______ The famous and true “Latin Lover” who challenged Rudolph Valentino and Douglas Fairbanks Jr. for that title was


a. Anthony Quinn b. Ramón Novarro c. Ricardo Montalbán d. Luis Valdez

43.______ The first Hispanic actress who got paid $1 million for her role was?

a. Rita Moreno in West Side Story b. Lupe Vélez in Mexican Spitfire
c. Jennifer López in Selena d. Dolores Del Rió in Children of Sánchez

44.______ The person historically credited with being the first “Chicano feature filmmaker” is

a. Luis Valdez b. Robert Rodríguez c. Efraín Gutiérrez d. James Edward Olmos

45.______ To meet the criteria a true Chicano genre film, the film must meet the following criteria

a. The film must be radical and insulting to gringos
b. The Trinity “of by, for and about Chicanos”
c. The mantra that only Hispanic actors must be portrayed
d. The Rasquache Cinema rule maintaining c/s standards above all

46.______ What was the name of poem and movie credited by many to have started the Chicano genre films?

a. Yo Soy Joaquín b. Tejano Soy c. El Sol Calienta Mi Piel d. Bidi Bidi Bon Bom

47.______ Name the group and organization that Luis Valdez started and led to Chicano genre art, films and other artistic activities?

a. Nosotros b. IMAGE c. LULAC d. Teatro Campesino

48.______ Name the actress who has hosted the nationally televised National Council of La Raza annual Alma Awards show - honoring
Hispanics for performance in movies, television and the arts – the past two years.

a. América Ferrera b. Jennifer López c. Eva Longoría d. Cameron Díaz

49.______ What is the name of the San Antonio journalist who transcended careers in newspaper, television and radio?

a. David Flores b. John Quinones c. Henry Guerra d. Carlos Guerra

50.______ If you were to end this test with a proper Chicano/Mexicano/Tejano send off you would sign it:

a. P.S. b. Ditto c. Rasquache d. C/S


II. Essays – Answer briefly and succinctly.

1. Do you agree with the Parity Project sponsored by the National Association of Hispanic Journalists? First, define the Parity Project and then say why you support it or why you are against its implementation.





2. The Mexican-American reporter who was shot while covering the Chicano Moratorium in 1970 was____________? Speak of his achievements.



3. The Spanish explorer and colonizer who is also known as “The Father of South Texas” and who is sometimes referred to as “The Father of Texas” and has a statue in his honor in the South Texas community of Alice is:



4. What or who is a mestizo? Explain.



5. Please tell me what you have learned from this class?





C/S

Assignment 27: Who was Rubén Salazar?

Note: One of the most inspiring yet difficult moment in the history of Hispanics in journalism in the United States occurred when Rubén Salazar was killed tragically while covering the Chicano Moratorium in 1970. Students will be asked to read the section on Rubén Salazar on pagtes 211-212 to understand the importance this event had for Hispanics in journalism. They will also be asked to "google" or search for more items on Salazar on the Internet.

Assignment: Write a brief paper on the contributions of Rubén Salazar to journalism. How has his story impacted the role of Hispanics in journalism? How has his life being commemorated or remembered by different organizations nationwide? List some of those honors. Good luck

Assignment 26: Hispanic media pioneers

Note: There are many unsung heroes in the quest for equality in Hispanic journalism. Some are educators at the public high school or university level. Other are professional journalists who toil daily and do their work silently. Two of those are mentioned in the textbook, USC professor Félix Gutiérrez and Juan González, an American investigative journalist who has been a reporter and columnist for the New York Daily News since 1987. He also has co-hosted the radio and television program Democracy Now! . But, there may be others. Students will be asked to examine Hispanic journalism heroes who may have gone unnoticed.

Part I: Ask the students to answer question 6 on Page 209. "Review the careers of Félix Gutiérrez and Juan González. Are there other journalists or educators out there like them who may have inspired young journalists to pursue this career? Find them. Write about them.

Assignment 25:The impact of NAHJ

Note: Many organizations have helped Hispanics secure their future in the varied field of communications. One such organization is the National Association of Hispanic Journalists. Students will be asked to review the section found on the textbook about NAHJ and also to visit the NAHJ website to gain more information on the current activities of the organization and its link to UNITY.

Part I: Review the role of the National Association of Hispanic Journalists. (See Page 197). Review the goals of The Parity Project. What is it and what are the goals? (See Pages 199-200). Do you feel these goals are correct in pursuing the objectives of the Parity Project? Is this not racism in reverse? Why or why not?

Assignment 24: Ricardo Montalbán's influence

Note: One of the most noteworthy Hispanic actors was Ricardo Montalbán. His impact on challenging stereotype depictions of Hispanics in Hollywood are noteworthy. Even now, Montalbán's impact is been felt. Students will be asked to review Montalbán's contributions. They are found in the textbook and of courses in various books and online sites.


Part 1: Review the impact of the Ricardo Montalbán-founded organization "Nosotros." (See Page 194). Do you feel it was needed, or not? Investigate some of the stereotypes that Montalbán and others opposed. How do they fit in to today's politically correct society.

Part 2: Compare "Nosotros" with the more recent organization NALIP (page 194) and see if these two organization together can help aspiring Hispanic actors, directors, etc.

Assignment 23: Alicia Villarreal's Hollywood dream

Note: Independent Filmmakers are springing up all over the nation. One such filmmaker was Alicia Villarreal of Riviera, Texas. Students will examine her story and see the courage it takes to branch out in the movie industry.

On Page 209 of your textbook, question 2 deals with South Texas native Alicia Villarreal and her family's attempt to produce a feature-length film a la Tejano genre. Review the struggle she had to complete her film (page 193) and talk about the success or lack of success she has had. Please, also answer, question No. 2.

Assignment 22: Robert Rodríguez's assumptions

Note: Robert Rodríguez from nearby Austin is one of the premier Hispanic movie directors at this time. Assign students to read what he says about the impact of the Hispanics in moviedom and see if your students agree.


On Page 209 of your textbook, question 1 deals with the comments Robert Rodríguez made as he progressed through his University of Texas days and into Hollywood fame. He truly is the future of Hispanics in Hollywood, in many ways. Look at his assertions on pages 182, 191-193 and comment on them. Then, please answer questions No. 1 in page 209. Share this with your classmates.

Assignment 21 - I am Joaquin, Rasquache and Chicano Cinema, Hispanic Hollywood celebrities

Note: Corky González's epic poem is part of Hispanic cinema history. Chicano genre movies followed these epic poem that became a film. Several terms were derived from these experiences. These terms are uniquely Chicano or Mexico Americano. See how you think these terms impacted the civil rights movement in Texas, the American Southwest and California.

Part I: Read Corky González's epic poem "I Am Joaquin" (find it online) and discuss Luis Valdez's film by the same name. Parts of the film are online but it is described in the text. Talk about the "significance" of both these important works.

Part II: On page 167 there is a description of how a Chicano film can be identified. Do you agree? Briefly and succinctly discuss the rise of Chicano cinema and its roots. Discuss the "three waves" of Chicano cinema revealed by Charles Ramírez Berg. Identify some of the movies that can be attributed to each "wave." You may reach your own conclusion and list your own movies in this answer.

Part III: Discuss, briefly and succinctly, Rasquache Cinema. What does c/s mean, according to the text. You may look for sources other than the book to answer this question, but it may be hard to find. If you need help with this, please call.

Part IV: Briefly discuss the careers of Hispanic Hollywood actors Myrtle González, Dolores Del Río, and at least two others from the list provided in this chapter or who have risen to stardom recently, i.e. America Ferrera. And, according to your book, what was the significance of Jennifer López 's portrayal of slain Tejano star Selena in the movie by the same name?

Assignment 20 - Rita Hayworth and Hollywood, Luis Valdez and El Teatro Campesino, Efraín Gutiérrez and Independent Cinema

Note: The contributions of several Hispanic actors and directors are noteworthy. These questions examine that phenomena.


Part I: Examine the Hollywood story of Rita Hayworth. Explain how her life was transformed after she changed her names and looks. Would you do this? With plastic surgery today, this is even easier now, no? Discuss.

Part II: Briefly review the impact of Efraín Gutiérrez and his contributions to Chicano filmmaking. Where is he from? Where did he get his bachelor's degree from?

Part III: Discuss the impact of Luis Valdez in Chicano film, Hollywood and culturally. Explain and discuss his transformation from manager of El Teatro Campesino to a director of Hollywood hits. And, from your own personal perspective, is he still serving his purpose to promote Hispanic and Chicano culture or has he just "gone Hollywood" and "bourgeoisie (conventional,sell out)?"

Assignment 19 - Stereotypes, the Silent Era and Greaser Films and the Mexican Spitfire

Note: Part of the history of the depiction of Hispanics in movies in the United States has been one where the Hispanic is often a streotypical character who portrays the Hispanic in a bad light. These questions review some of those stereotypes.

Part I: Examine the seven stereotypical designations of Hispanics listed in the chapter. Are they still true today?

Part II: Examine Appendix 1 and see how many Greaser Genre films you can find. Please comment on your feelings about this and go back to the work of the Idar family to gain a perspective about the outrage these movies caused. In addition, do Greaser Films still exist and, if so, how have they evolved.

Part III: Please review the role ofLupe Vélez and the Mexican Spitfire stereotype that has been attributed to her success. Does that stereotype still survive? If so, show how and which actress are keeping this alive.?

Part IV : The Silent Era seemed to have a solid share of Hispanic actors, from Latin Lovers to beautiful senoritas. Why do you think this was so if there was so much discrimination? Identify some of the early actors, study their bios in the text or elsewhere and see if you can find some common themes in their lives. Keep it short.

Movie Review Assignment

MOVIE REVIEW ASSIGNMENT

Each one of you will be assigned a movie to review and share with your fellow students. You will discuss your movie in class. You may also post your findings if there is a blog or other technical instrument to do so.


Your professors will assign the movie. Most movies are available for a small fee online or can be purchased at a video store for a small fee.


Here are some suggestions:

"La Bamba"
"The Other Conquest"
"Stand and Deliver"
"El Norte"
"Born in East LA"
"Zoot Suit"
"Selena"
"Children of Sanchez"
"Frida"
"West Side Story"
"The Milagro Beanfield War"
"American Me"
"El Mariachi"
"Mi Vida Loca"
"Spic-0-Rama"
"Lone Star"
"Amistad"
"A Lowrider Spring Break en San Quilmas"
"Real Women Have Curves"
"Chasing Papi"
"A Day Without A Mexican"
"Spanglish"
"The Sisterhood of the Traveling Pants - I and II"
"Sueno"
"Apocalypto"
"The Three Burials of Melquiades Estrada"
"Bordertown"
"El Cantante"
"Nacho Libre"
"Quinceanera"
"Freedom Writers"
"No Country for Old Men
"

Small descriptions for all these movies are found in the textbook. Also, student are encouraged to go online to different movie sites, in particular the Internet Movie Database (imbd.com) to get information and dates for the movie they choose. The textbook has movies listed by year the movie was released.

Remember, you are expected to seek other scholarly reports or reviews on the film your are assigned and include them in your narrative. Much has been written about each of the movies listed. Your professor should have several sources available. Professors are encouraged to contact Dr. Manuel Flores for books on Hispanic-themed movies.

MOVIE REVIEW SUGGESTED FORMAT

(Cover page: Times New Roman 14 point. Centered. Double spacing.
Review should be at least 2 pages…your call on this)
Review of:
NAME OF FILM, ALL CAPS, ITALICS
By
Your Name
Submitted in partial fulfillment of the requirements for?

Name of course
Month, day, date




REPORT FORMAT

(This is Times New Roman 12 point. Double spacing. Flush left.)

Opening: In bullet list form.

Film:
Release Date:
Director:
Producer:
Country of Origin:
Company:

Narrative: Begin with the title and details of the film; running time, historical items why film was made, if applicable.

Give me a short history of your film.

Review the main them of the movie.

Give a brief synopsis of the plot line.

Cite anyone that you quote.

Second page: Tell me what you found from historical (old) reviewers.

Then tell me what you found from current (recent) reviewers.

Tell me about the studio that produced and released the film – sometimes they are two different studios.

Tell me about the script – who wrote it, or adapted it for the screen, etc.

Tell me about the director and other films he/she directed.

Tell me about the main talent – actors and actresses – and other films in which they appeared.

How does this relate to Hispanics in the Media? Was it a protest film? Was it a film about stereotypes? Was it made to send a message or just to be historical? Was it just plain ol’ entertainment?

Third page: Tell me about your own viewing experience – what you liked/disliked, and what you thought worked and what you though didn’t work.

What was your favorite part of the movie? Why?

What were your favorite quotes from the film? Why?

Having seen the film how would you rate it or recommend it to others?

Conclusion: Your final opinion about this film.

Fourth page: Give me your bibliography, with at least three sources (book can be one)

Book Review Assignment

Note: This assignment is designed for student to do reviews on movies and books that have impacted the view of Hispanics in the United States. This list will be made available by the professor. It is available by contact Dr. Manuel Flores. Most of the books can be found in university libraries. Most of the movies can be found online are in video outlets. The reports are designed to be oral via power point presentation. They should be short: 5-7 minute. The student should also turn in a hard copy.

Book Review Assignment

You are to do a power point presentation on a book that covers Hispanic Media. The list of approved books from will be provided by your professor. The power point should be at least 10 slides and reveal all aspects of the book as detailed in the assignment below.

Below are some guidelines you can follow. Again, please let me know what your book will be as soon as possible. I will email the titles to all class members.



HISPANICS IN THE MEDIA BOOK REVIEW ASSIGNMENT



Things to look for . . . .

What are the author’s main points?
Again, these will often be stated in the introduction.

What kind of evidence does the author use to prove his or her points?
Is the evidence convincing? Why or why not? Does the author support his or her points adequately?

How does this book relate to the topic of Hispanics in the Media?
Is the book unique? Does it add new information? What group of readers, if any, would find this book most useful?

Does the author have the necessary expertise to write the book?
What credentials or background does the author have that qualify him or her to write the book? Has the author written other books or papers on this topic? Do others in this field consider this author to be an expert?

What do the reviewers say about this work?
Check out reviews on the Internet or journals to get this point.

How successful do you think the author was in carrying out the overall purposes of the book? Review the foreword in the book and also epilogue is some to determine this.

Depending on your book’s purpose, you should select appropriate criteria by which to judge its success. The primary concern is the reflection of Hispanics. Other concerns are its role for Hispanics in the Media and also whether it is of historical significance. Some points to consider: For example, review the foreword, if an author says his or her purpose is to argue for a particular solution to a public problem, then the review should judge whether the author has defined the problem, identified causes, planned points of attack, provided necessary background information, and offered specific solutions. A review should also indicate the author’s professional expertise. In other instances, however, the authors or author may argue for a theory about a particular phenomenon. Reviews of these books should evaluate what kind of theory the book is arguing for, how much and what kind of evidence the author uses to support his or her scholarly claims, how valid the evidence seems, how expert the author is, and how much the book contributes to the knowledge of the field.

Writing the Book Review

Book reviews generally include the following information; keep in mind, though, that you may need to include other information to explain your assessment of a book.

Most reviews start off with a heading that includes all the bibliographic information about the book. There is a sample below:

Title. Author. Place of publication: publisher, date of publication. Number
of pages. Cost (if you can get it)

Like most pieces of writing, the review itself usually begins with an introduction that lets your readers know what the review will say. This is your opinion and it should be concise, poignant, succinct and to the point.

The first paragraph usually includes the author and title again, so your readers don’t have to look up to find this information. You should also include a very brief overview of the contents of the book, the purpose or audience for the book, and your reaction and evaluation.

You should then move into a section of background information that helps place the book in context and discusses criteria for judging the book.

Next, you should give a summary of the main points of the book, quoting and paraphrasing key phrases from the author. However, don’t tell the whole story. Make the reader want to go and get the book.

Finally, you get to the heart of your review—your evaluation of the book. In this section, you might discuss some of the following issues:

• how well the book has achieved its goal
• what possibilities are suggested by the book
• what the book has left out
• how the book compares to others on the subject
• what specific points are not convincing
• what personal experiences you’ve had related to the subject.
• and, in our case, how it related to our subject matter – Hispanics in the Media

It is important to use labels to carefully distinguish your views from the author’s, so that you don’t confuse your reader. Then, like other essays, you can end with a direct comment on the book (i.e. This book has wonderful examples of how Hispanic have impacted broadcast media and is a valuable resource for anyone doing research on the subject). You should then tie all your comments or issues raised together and come to a conclusion.

There is, of course, no set formula, but a general rule of thumb is that the first one-half to two-thirds of the review should summarize the author’s main ideas and at least one-third should evaluate the book.

Hispanic in the Media Personality Profile, Research Paper

HISPANIC MEDIA PERSONALITY PROFILE
Hispanics in the Media - RESEARCH PAPER


Assignment: Pease write a 8-to-10 page report on a Hispanic media personality. The personality may be international, national, regional or local. Use your book to get ideas for your choice.

The paper will be written in MLA style with end notes, works cited and a bibliography. You must have at least four major sources (i.e. books, magazines, reviews or biographies) if you are an undergraduate, and at least six sources if you are a graduate student.

Personal interviews may count as a source.

Please do not use Wikipedia or encyclopedia and please do not just cut and paste. Cite your sources. Please include a cover sheet. The type must be no bigger than 12 points. Double spaced with notations (Smith, 35) in copy.

Some Suggestions:

(1) Go to the website of the different television networks and choose one of their reports or anchors who are Hispanic. Example: Natalie Morales, John Quiñones, Jorge Ramos, Geraldo Rivera, María Celeste Arrarás,
Lisa Guerrero, Teresa Rodríguez, Elizabeth Vargas, Soledad O’Brien, Fernando Arau, Fernando Fiore, Rosana Franco.
(2) Select a news personality discussed in the textbook or from a local television or radio station. Example: Henry Guerra, Raoul Cortez, Víctor Lara Ortegón, Pedro González, José Chapa, etc.
(3) Select a reporter from a local daily.
(4) Pick a well-known Hispanic actor/director who has made an impact on movies, television, or documentaries. Examples: Eva Longoria, América Ferrera, Gloria Estefan, Rita Hayworth, Desi Arnaz, Ricardo Montalbán, Cheech Marín, Luis Valdez, Edward James Olmos, Gilbert Roland, Alfonso Arau, Salma Hayek, Robert Rodríguez, etc.


Please organize your report into five sections. The sections are:
(1) Introduction: to include the reason why you chose the personality.
(2) Biography: A brief resume of your personality’s career, to include place of birth, parents, education, influences in their lives and their current status in their profession and/or life,
(3 )Impact: A brief review of your personality’s main impact on Hispanic’s contribution to journalism, film, etc. This should list awards and some of the significant achievements in his or her field.
(4) A review of the work like a filmography, discography, books, plays, etc.
(5) Conclusion: A brief review of what you have written and how you feel your personality has impacted Hispanics in the Media.

Assignment 18 - NCLR's "Out of the Picture," Maggie Rodriguez's "Defend the Honor", Chicano documentaries, Frito Bandito & other dastardly characters

Note: The history of Hispanics being depicted on television has basically been that we have been "Out of the Picture." In addition, when we did appear on TV, we appeared as dastardly and unruly characters. This phenomena has followed us into the 21st century, according to some scholars. In addition, even our contributions to the great World War II drama has been "left out of the picture." These set of questions are designed to examine the role of television in portraying the Hispanic over the years.


Part I: Comment on the National Council of La Raza's study titled "Out of the Picture" discussed on Page 123. Do you think that study is still true today? Why or why not?

Part II: Dr. Maggie Rodriguez from the University of Texas has made it her life's work to document the role of Hispanics, in particular Mexican Americans, in World War II and the U.S. military. From Page 124's review, examine her battle with Ken Burns and his groundbreaking documentary "The War." Write a brief essay on Dr. Rodriguez's role in this battle for equity in this Public Broadcasting Corp. film.

Part III: In many ways, Chicano documentary was responsible for the awakening of Chicano television. Examine the section on pages 127-129 and write a brief essay on the role of the Chicano documentary in continuing the history of Hispanics in the Media.

Part IV: Read the section on dastardly characters on Page 126. Go online to suggested website and view this characters. Do you think they would be offensive to Hispanics? Why or why not? Who were some of the Hispanic organizations who led the fight against stereotypes? The student can visit the YouTube website (http://www.youtube.com/watch?v=KSVk01-5dZw).

Assignment 17 - Minor networks, Nicolas family, Spanish TV viewership

Note: The growth of Spanish-language television has resulted in many minor networks. The following questions attempt to review some of that growth.

Part I: Examine the role of emerging networks like V-ME, Si-TV, Azteca and UMN. Write a brief essay detailing their role in Spanish TV.

Part II: Write a brief essay on the role of the Nicolas family in developing Spanish TV.

Part III: Examine Tables 5-2, 5-3 and 5-4. What can you tell us about those stats? Write a brief essay on "trends" on Hispanic television viewership with your charts as the main source. You may secure other sources on your own.

Assignment 16 - SIN comes to America, Univision grows

Note: Spanish-language television had some interesting developments as it made its way into the American mainstream. The growth of the Hispanic population had much to do with this medium impacting not only Hispanic and Latino culture, but also American culture and understanding of the impact of Hispanics on this nation.

Part I: Examine the growth of the Spanish International Network. Where did it start? How did it start? Who started it? Where is it now?

Part II: Examine the growth of Univision in the United States. What were its flagship stations? Go online and determine its home base now? What is it audience base? Can Univision and its affiliates be considered a threat to traditional United States networks like the Big Three (ABC, CBS, NBC) Fox and other big stations and cable networks?

Part III: What is the role of "minor" or "affiliate" networks now like Galavision and Telemundo? Go online to get the latest information.

Assignment 15 Midterm Test

Note: Please copy paste this test into MS Word. Key is available upon request to Dr. Flores.


HISPANICS IN THE MEDIA - TEST #1 – Fall 08
Texas A&M University-Kingsville

Name__________________________Grade__________________


I. Multiple Choice: Please circle the letter of the correct answer (You May Also write the letter in the space next to the selections to make your decision more clear).

1. The person who led the Department of Health, Education and Welfare Office of Education task force that chose “Hispanic” as the term to be used in the 1980 census was:

a. Clara E. Rodríguez
b. Jovita Idar
c. Grace Flores-Hughes
d. Carlota Berg

2. The person who felt that the term “Latino” should be used as an “umbrella” term because “in recent years” the term had “supplanted the more imprecise and bureaucratic designation of Hispanic” was:

a. Luis Valdez
b. Charles Ramírez Berg
c. Efraín Gutiérrez
d. Clara E. Rodríguez


3. The Ad Hoc Committee on Racial and Ethnic Definitions was formed in

a. 1975 b. 1988 c. 1954 d. 1979

4. The most powerful weapon that the Spanish conquistadores introduced to the New World, according to your text, when they arrived was

a. the horse b. the rifle c. the printing press d. the Catholic church

5. The term Hispanic had these consequences for many:

a. One day, millions woke up and were Hispanic
b. The term reminded many of the Spanish atrocities during colonization.
c. Only "A" is correct.
d. None of the above are correct

6. According to your text, the Office of Education task force's definition and constraints to the term Hispanic was narrowed to include all but which of the statements below

a. all people of Spanish surname, Italian surname, Brazilian
surname and any and all islanders and indigenous peoples who may or may not have mingled with the conquering Spaniards who literally changed the world.
b. people who would be identified as having Spanish and/or
indigenous roots in those Western Hemisphere countries once colonized by Spain.
c. eliminated all "not of Hispanic origin" in the Black and White categories.
d. people born in the United States with ties to those having ties to Spanish
and/or indigenous roots in those Western Hemisphere countries once colonized by Spain, to include parts of the American Southwest.

7. To Grace Flores-Hughes, the term "Latino" had many negatives, according to your text. Which statement below would Grace Flores-Hughes not agree with?

a. it reminded her of the negative form in which terms was used while she was growing up in Texas.
b. the term related back to ancient Rome and could be interpreted to include people from Italy and other southern European countries.
c. the term was all encompassing for all people of Spanish lineage.
d. Latino is a term we gave ourselves and better describes our indigenous roots while foregoing the betrayal of the Spanish conquest.

8. The Aztecs developed a form of ideographic writing that was capable of expressing great feeling and poetry. Which statement below is true about the Aztecs writing systems?

a. Stamps, small clay objects, used to make impressions have survived the
ravages of time and greed and show the extensive use of the Aztecs
ideographic writing.
b. When the Spanish conquistadores arrived, the Aztec had highly-
developed libraries with many books, including novels, poetry and a highly
sophisticated record-keeping and historical recording system.
c. After the conquest by Spain, the use of clay stamps was restricted to printing of trademarks, pottery, confectionary and, in some places, identification.
d. All of the above are correct.



9. The language spoken by the indigenous, for example the Aztecs, at the time of the arrival of the Spanish conquistadores was.

a. Mexchicano b. Nahuatl c. Mayan d. Spanish


10. The person who published the first books and newssheets in New Spain was:

a. Leo Cervantes b. Juan de Zumárraga c. Félix Valera y Morales d. Federico Subvervi

11. The type of paper the Aztecs used to make their book was

a. amatl b. papíer maché c. papel picado d. papyrus

12. The first regularly published news medium in the Americas was

a. The Boston News-Letter b. Publick Occurrences c. El Papel Nuevo d. El Mercurio Volante

13. The first newspaper in New Spain was published in ______while the first newspaper in what is now the United States was published in ______________.

a. 1598, 1662 b. 1693, 1704
c. 1808, 1176 d. 1836, 1945

14. Spanish vaqueros from Texas participated in what war in 1776?

a. U.S./Mexico War b. the American Revolution
c. The Texas Revolution c. the Mexican War of Independence


15. While there is some debate over when the first book was published in what is now the New World, what is certain is that books in New Spain were published at least ________ years prior to when the first book (The Bay Psalm Book) was published in what were then the 13 American colonies in 1704.

a. 50
b. 100
c. 150
d. 5

16. The first Spanish-language newspaper published i
n what is now the United States was:

a. El Misisipi in 1808
b. La Gaceta in 1908
c. El Crepúsculo de la Liberta in 1846
d. La Patria in 1776


17. The first newspaper published in Texas, according to the text, was

a. El México Tejano b. El Crepúsculo de Los Tejanos
c. El Misisipi d. La Gaceta de Texas

18. The year that the first newspaper was published in Texas was:

a. 1776 b. 1813 c. 1848 d. 1519

19. The first newspaper in Texas was published in ____________ and distributed in ___________.

a. Natchitoches, La., and Nacogdoches, Texas.
b. New Orleans, La., and San Antonio, Texas.
c. Matamoros, Tamps. and San Jacinto, Texas
d. Saltillo, Mexico, and Laredo, Texas

20. Those credited with the printing of the first Spanish-language newspaper in Texas were:

a. José de Escandon and Bernardo Maximiliano Gutíerrez de Lara.
b. José Álvarez de Toledo and Bernardo Maximiliano Gutíerrez de Lara.
c. Vito Alesio Robles and Bernal Díaz
d. Hernán Cortes y Chuatemoc Iglesias

21. During 19th century New Mexico, los periodiqueros, were credited with developing:

a. a culture of Hispanic dominance.
b. a culture of repression
c. a culture of print
d. none of the above are correct


22. Which of the following is not true of Félix Valera Y Morales.

a. The newspaper he founded in Pennsylvania was named El Habanero.
b. He was born in Cuba and has been nominated for sainthood.
c. He was the first Hispanic newspaper publisher in the United States.
d. the Al Día Foundation has honored bestows the largest cash prize in Hispanic journalism - worth $20,000 - in his honor.
e. All of the above are correct.
f. All but c are correct

23. The two major newspapers that the Idar family established in South Texas were:

a. La Crónica and Evolución
b. El Crepúsculo and La Republica
c. La Prensa and El Editor
d. El Correo and El Gato

24. While there is little research on Chicano newspapers, at least one comprehensive book detailing the writing of one staffer for a Chicano newspaper has been written and is mentioned in the text. That book is:

a. Efrain Guiterrez’s “Growing up Chicano.”
b. “Despierten Hermanos” by Mingo Chavez
c. Enríqueta Vasquez’s “El Grito del Norte Writings”
d. Jose Ángel Gutiérrez ‘s“A Gringo’s Manual on Handling Chicanos.”

25. According to your text, the number of Spanish-language or Hispanic-serving daily newspapers is grown and circulation continues to grow. Which of the following statements is/are correct?

a. Circulation of Spanish-language dailies has grown from less than 200,000 in 1970 to than 1.6 million in the 21st century.
b. The number of Spanish-language daily newspapers grew from less than 10 to more than 40 from 1970 to the 21st century.
c. In 1970 there were more than 200 Spanish-language newspapers in the U.S. Today there are more than 700 (dailies and weeklies).
d. All of the above are correct.
e. Only a and c are correct.

II. Definitions

Please identify the terms below. Use the textbook definition if possible, but you are allowed to elaborate on your own terms. Use the space between the words to write down your answers. Good luck
.

1. Chicano/a




2. Mexican American




3. Latino/a





4. Hispanic






5. Tejano/a












III. List:

1. Please list some of the early books, and their dates, published by the Spanish in their colonies.






















2. Please list the 10 states or territories of the United States that published Spanish-language newspapers in the 19th century















IV. Essays: Please answer briefly and succinctly.

1. Identify and discuss the three main functions of the 19th century Spanish-language press as reported in Chapter 2.












2. Discuss the impact of the work of Jovita Idar.














3. Discuss and explain the three categories of newspapers identified by Ernesto Bustillos, editor of Unión del Barrio. Compare them with the findings of Leo Cervantes in discussing the 19th century press.











4. The National Brown Beret Organization published La Causa in Los Angeles. In its issue it published four reasons for the existence of the newspaper and other Chicano publications. Identify and discuss.




5. Identify three Spanishp-language publications that have survived in the 21st century
and are helping set the standard for Spanish-language newspapers in the United States. (Hint, they are not on a list by themselves).


















V. Bonus


Please reveal whom the author dedicated this book to and his reasons for doing so.

Assignment 14 - Víctor Lara Ortegón, Félix Morales, Paco Sánchez and Pedro J. González

Note: Chapter 4 tries to show how and why some Spanish-language radio pioneers thrived. The following assignment is designed for either class or essay assignment and for discussion in class.

Part 1: Be ready to discuss the life and activities of Hispanic radio pioneers: Víctor Lara Ortegón, Félix Morales and Paco Sánchez/ You may be asked to write a brief essay on each and discuss in class.

Part 2: Discuss the life of Pedro J. González in an essay or class discussion. Please mention the movies that have been made González and describe the impact he had on Hispanic radio and the American dream.

Assignment 13 - Going Spanglish, Going National, Top Spanish radio markets, Hispanic ownership

Note: The bi-lingual radio format has a long history on Spanish-language radio. The following questions help shed some light into this phenomena.

Part 1: Review the "Going Spanglish" section on Page 87. Explain how it started, what some of the top formats are and, in your own words, tell us if you think that is the future and will it survive.

Part 2: In Assignment 12 you reviewed Uniradio's formula for success. Now, look at page 86 and tell us how SBS has applied that formula nationwide. You can visit http://www.spanishbroadcasting.com/aboutus.html for more info.

Part 3: Look at the chart on page 91. What are some of the major Spanish radio markets in the United States?

Part 4: Read pages 89-95 and reveal the following: Among the Top 25 Radio Markets for Population by Percentage of Population, according to Arbitron, how many are among the Top 10 markets in the country? According to the information in the textbook, which two states have the most Hispanic-owned radio station?

Part 5: The Federal Communications Commission titled "Whose Spectrum Is It Anyway?" report listed some of the obstacles toward minority-owned radio stations (Page 93). The report listed six major obstacles. In a brief essay, reveal those elements and explain if you agree with them or not. Also, review "The Lopez Family Saga" on pages 94-95 and explain how the family survived those obstacles.

Part 6: Reveal the case of Eddie "El Piolin" Sotelo and describe the impact this Hispanic radio personality had on our nation's quest for immigration reform (Page 95).

Part 7: According to the 2007 Arbirton listenership study of Spanish radio, what are the top markets? Also, go online to http://www.arbitron.com/downloads/hispanicradiotoday08.pdf and see the 2008 report and review to see if there are any differences.

Part 8: Who was the Spanish radio personality known as "El Madrugador." Right a brief essay on this personality and explain how he impacted Spanish radio in the United States.

Assignment 12 - Raoul A. Cortez and KCOR, Tom Castro and Arbriton Ratings, One Border-Two Markets concept

Note: Hispanic radio is as diverse as the people and cultures who have come to the United States to continue their heritage. The following questions attempt to give the students a sense of growth and history.


Part 1: Review your text and other sources and explain the impact Raoul Cortez had on radio in Texas and the nation (pages 80-81).

Part 2: Review the report in the text about "One Border-Two Markets" and comment on this phenomena which is also part of the South Texas radioscape. Uniradio has perfected this along the California/Mexico border. Review their impact and show how their formula is a sure remedy for success along the U.S. Mexico border. The report is on pages 85-86. You may also want to visit http://www.uniradio.com/UniradioEnglish/htm/AboutUs/URAboutUs.html on the Internet.

Part 3: Tom Castro had a definite idea of what Spanish-language radio is toady. Review his concepts (page 84) and explain if you agree. Take Castro's statements and compare them to Arbirtron's report titled "Hispanic Radio Today: How American Listens to Radio.2008 Edition" which can be found on the Internet at http://www.arbitron.com/downloads/hispanicradiotoday08.pdf. Which formats seem to be doing well? Which formats are suffering? Has Hispanic radio grown in recent years?

Part 4: From that data, which popular U.S. music format draws nearly 2 million Hispanic listeners daily?

Part 5: Tejano is a very popular format in our part of the world (San Antonio, Houston and on down the Rio Grande Valley). How does it fare nationwide? What other data did you see in this report from Arbitron that you would like to share with your fellow students?

Henry Guerra - Radio, TV and Newspaper pioneer

Henry Guerra is one of San Antonio's most respected Hispanic journalists. He left his mark on television, radio and newspapering. However, he was widely known and appreciated for his radio column "Henry Guerra's San Antonio" which aired daily on WOAI. Here is some brief information on him.

Who is Henry Guerra? At the age of 21, he was the first Mexican-American TV newscaster when television came to San Antonio, Texas in 1949. His epic WOAI radio series, "The Thirteen Days of the Alamo," is an outgrowth of his exhaustive study of San Antonio, South Texas and Mexican history. His book "Henry Guerra's San Antonio" combines photos and historical vignettes from his radio series on old San Antonio.

Henry Guerra, died in 2001. A San Antonio native, graduated from Central Catholic High School and attended St. Mary’s University. In 1939, he was hired by WOAI Radio as the first Mexican-American announcer to work for a major English-language broadcaster, and later became the first Mexican-American television announcer, on WOAI-TV (now KMOL.) Guerra served in the military in World War II. He was also development director for St. Mary’s University and international department liaison for Hemisfair ’68.

His crisp, clear voice pierced the radio waves with authority. In flawless English and just with a slight Spanish accent, Guerra eloquently told the story of the influence of the Mexicano in his beloved San Antonio.

Assignment for Student: See if any of your family and "older" relatives remember Henry Guerra. He is part of the legacy of Hispanic journalism in Texas. Should we remember his contributions? How has he been honored in San Antonio? Is this enough?

Assignment 11 - El Gallito de Chicago/Jose E. Chapa

Note: The history of Spanish-language radio is not as well defined as that of the history of Hispanic influence in newspapering. However, there were some pioneers. Chapter 4, titled "Buenos Días America", is designed to shed some light into this subjecgt.


Part I: José E. Chapa was a Hispanic radio pioneer who left his mark in Chicago. A brief report on his career is found on page 82 of your text. There is much information on him on Internet sites. However, please visit http://www.wrte.org/chapa.html and read and listen to the tribute wrte Radioarte 90.5 FM has prepared for this pioneer. The Power Point show is in Spanish, but listen to it anyway to get a "feel" for the style many Hispanic radio pioneers used to capture the audience's example. Hispanic radio was personable, local and right now, right now. In other words, the immediate needs of the neighborhood or listening audience are paramount. This formula worked well for Hispanic radio well into the 21st century and continues to do so, as you will discover in other blog posts for this segment. In review Chapa's legacy, look for and translate these words and try to explain how they would impact an Hispanic back in the late 1950s: Serenata Matutina, Lo Dijo Chapa, El Gallito. What song could you recognize in the background of some of his broadcasts? Compare Chapa's broadcast with that of Dora Martínez (also page 82), Mike Ríos and Armando Peña (page 83), and Victor Lara Ortegón (pages 96-98).

Assignment 10 - 20th Century Journalism

Note: Pages 60-65 hold several examples of 20th century journalism where small-town publishers and urban area activists continued the Hispanic journalism tradition. Review the work of the Mirabals, Pedro Chapa, Sara Ramírez, Ignacio Lozano.

Part 1: In your book, from page 60 to page 65, there are several examples of 20th century journalism. Please comment and review each of the selections in this section, paying particular attention to the issues reported on and the hardships each had to endure in order to be successful.

Part 2: From page 65 through page 70, the author uses several tables to explain the growth of Spanish-language newspapers in the latter part of the 20th century. Review the findings. Write a short essay on your interpretation of the data.

Part 3: Answer question 7 on Page 78. "Survey your fellow students. How many read Spanish-language newspapers? If there are not, then who reads Spanish-langauge papers in your area and where are these people?" Bring samples of Spanish-language newspapers to class and discuss.

Part 4: Review the information on Page 69. Are Spanish-language newspapers growing? Names some of the more outstanding Spanish-language newspapers, including dailies, in your area and in the United States. You may want to see other website for this and also depend on the professors views.

Assignment 9: Chicano newspapers and their legacy

Note: At a time when mainstream media was characterizing the Chicano civil rights movement as something to look down upon and even un-American, the Chicano newspapers flourished in the barrios of our nation from San Antonio y Houston to Los Angeles, Chicago and other parts of the American Southwest. These question will help add definition to the Chicano movement.


Part 1: Review the list of Chicano newspapers on page 55 (Table 3-3) and compare it to the list on page 51 (Table 3-2) of newspapers not related to Chicano activism. Comment on your findings as you browse through both lists.


Part 2: Review the definition of the term "Chicano" on page 3. Comment on the definition. Also, see if you can determine where the term started and where it was first used. Use your text and other sources for this assignment. Good luck.

Assignment 8 - The Chicano Press Asso. No. 1

Note: One of the most historical eras of the Hispanic press in America was the Chicano Press Era. During the 1960s through the 1980s, Chicano newspapers presented a form advocacy and journalism (often times Gonzo Style) that inspired many to stand up and fight for their civil rights. The Chicano Press was part alternative journalism, always partisan and always activist. These question examines the impact of the Chicano Press.


Part 1: The Chicano Press Association had some definite ideas as to why their newspapers existed. Compare their thoughts with that of other revolutionary movements in history.

Part 2: On page 32, Cervantes reviews the three areas in which he divided the 19th Century Spanish-language press. On page 58, Bustillos breaks down the press into other categories. Compare the two.

Part 3: On page 59, a description of what the Chicano Press was is explained by the National Brown Beret organization. How did the Chicano Press differ from the 19th century press as described by Cervantes? In your essay, compare the goals of the CPA on page 59 to those of the La Prensa Asociada Hispano Americana on pages 32-33.

Part 4: In your opinion, was the CPA successful? Did it die because of lack of interest or because their was no longer a need for that type of community and activist journalism? Write an essay, referring to the points above, on the impact of the Chicano newspapers.

Assignment 7 - The Idar Family's Influence

Note: One of the most noted Hispanic journalism families was the Idar family in Laredo, Texas. The Idar's were true pioneers and true contributors to the "Activist Press" that developed an advocacy form of journalism that called for Hispanics - Tejano, Mexicanos and others - to stand up and fight for their civil rights. The Idars' writing had such an impact that moviegoers from San Antonio, to Laredo, Eagle Pass, Del Rio and other hamlets in South Texas often took their guns to the movies with them to "shot the gringo" who was belittling the Mexicano.

The work of the Idar family in Laredo, Texas, in the early 20th century was certainly inspiring. The Idars took on the state of Texas and many existing authorities as they used their newspaper as a means of crying out against discrimination and stereotypes. The Idars also took on Hollywood and the movie industry when film after film during the Silent Era depicted Hispanics, in particular Mexicanos and Tejanos, in a demeaning manner.

Part I: In a brief and succinct essay, explain some of the battles the Idars fought through their newspaper.

Part 2: What was the name of the original newspaper published by the Idars. What was the name of the second Idar newspaper?

Part 3: What did Jovita Idar do to be recognized as one of the most inspiring female journalists in the history of the nation and what did she do to be included in the Texas State University's Women Hall of Fame?

Part 4: What Hispanic organization did Eduardo Idar influence with his writing?

Part 5: The Idars took on Hollywood. Using your text, in particular Appendix 1 listing movies from 1908 on, explain what would have infuriated the Idars to take on the burgeoning Hollywood movie machine of the early 1900s. Pay particular attention to the "Greaser Films" genre in this appendix. Did the Idars succeed? Why or why not?

Assignment 6 - Los Periodiqueros of NM, Treaty of Guadalupe-Hidalgo, Felix Valera y Morales

Note: The term "periodiqueros" (The Spanish Journalists) was coined by researchers from New Mexico as they investigated the impact of Spanish-language newspaper in that state. The term "periodiqueros" is interchangeable, today, with "periodistas," which has a closer link to Spanish journalists and evades the "printing" background of many of the 19th century newspaper men and women. Nevertheless, "periodiqueros" is the preferred term for the Spanish-language pioneers of the 19th century.



Part 1: From Chapter 2, review the impact of Los Periodiqueros from New Mexico, Page 14, and comment on the three areas that the Spanish press impacted society in the United States, in particular for the Hispanic.(See Page 32)

Part 2: Review Leo Cervantes' observation of the New Mexico Spanish-language press. Did he miss anything, or do you agree with his observation and analysis?

Part 3: What is the Treaty of Guadalupe Hidalgo, when did it happen and how did it impact the United States?

Part 4: Who was Felix Valera y Morales? What was his influence in American society and the press? How is his legacy remembered in the United States?

Assignment 5 - Printing, the indigenous influence, the beginning of the Spanish-language press in U.S., El Misisipi

Note: In these assignments the students are expected to read the text as well as supplement their knowledge by visiting websites on Texas history and the exploration of the American southwest by the Spanish. New information on this section includes that the first Spanish newspaper daily in what is now the United States. That newspaper was La Patria. It was published in New Orleans during the U.S.-Mexico War from 1846-1848. It provided first-hand information of that war and many of the newspapers on the East Coast of the United States used its communiques to translate into stories for their own issues.


Part 1: From Chapter 1, discuss the influence of the Aztecs and other indigenous groups in "printing" in this hemisphere. What was the paper they printed on called? Who was the man credited with bringing the first presses to the new world?

Part 2: Early in Spanish colonization of New Spain, which included Texas,and all the American southwest, how did government and the Catholic church communicate with their subjects in, let's say, Nacogdoches, San Antonio, El Paso, Santa Fe, La Bahia, etc.?

Part 3: From Chapter 2 - In the early 19th century, Spanish-language newspapers started to make their mark on the Spanish settlements in what is now the United States. What was the first newspaper, according to your text, to be published in Spanish in the U.S.? Was it all in Spanish? What was the first newspaper in Spanish published in what is now Texas? Where was it published and by whom?

Assigment 4 - Tejano Soy, NAHJ terms

Note: This assignment asks the student to do some critical thinking about terms like "Tejano" and "Illegal Immigrants." This is perfect for class discussion.


Part 1: Read Epilogue poem – “Tejano Soy” on page 215. What do you think the author is trying to say? Is it possible to be all those "etnicities" and "cultures" at once? Who was José de Escandon and how did he impact Spanish exploration? Some of this information can be found on the first three chapters of the text, but students may have to look at other sources to get this answer. Also, what was the name of what is now South Texas at the time it was part of New Spain? What was the name of what is now Texas when it became part of Mexico? How long was Texas part of Mexico? Good luck.

Part 2: Please go to the National Association of Hispanic Journalists website and search of a archived news story titled: "NAHJ Urges News Media to Stop Using Dehumanizing Terms When Covering Immigration." What is that organization's preferred term while dealing with immigration stories? Do you agree or disagree? What term do you feel is the "most offensive" one? Why?

Assignment 3: Of Chicanos y Hispanics...que onda

Note: At the end of each chapter, there will be questions. Students will need the book for these exercises. Since this is their first chapter and some students may have not purchased the book yet, I will recreate some of those questions here.

Students may have to visit some websites to get a true understanding for these questions. They should free to do so. By now students have already tackled questions No. 1 and No. 4 of Chapter 1 in previous assignments. Here are the remaining questions for this chapter, questions 2 and 3. Students should keep their comments brief. They are allowed to comment on other students' posting if you ask them to post on the blog. Students should be as scholarly as possible and refrain from name-calling or stereotypical comments.

Here are the two questions:

(2) The term Chicano was introduced in this chapter. It was also cited as a description for genres or styles of literature, art and film. Go through this book or visit websites on the Internet of the different areas discussed and cite three examples of Chicano art, Chicano film and Chicano literature. Is this part of American mainstream culture?
(3) Do you agree with Grace Flores-Hughes and her analysis and explanation as to why the term Hispanic was chosen by the Department of Health, Education and Welfare to define and sectionalize a group of Americans in the 1980 U.S. Census and in every document or statistical report issued by the U.S. government?

Assignment 2: Hispanic, Latino, Chicano, Tejano ???? What of it?

Note: Assignment 2 is designed to get the students into the root of the discussion. The battle between the term Hispanic/Latino as identifiable of an ethnic group that includes people who descended from colonial Spain and the indigenous population rages on. Let's see what students think of the term.

What is the correct term to describe the people who descended from colonial Spain and settled in the New World and the Americas in countries from the United States down to Tierra del Fuego? And, in the United States, how to you describe the myriad of people who have are now part of the American scenario and have last names like Vasquez, Flores, García, etc.?
Chapter 1 looks at this phenomena by exploring the works and words of Clara E. Rodríguez, Grace Flores-Hughes, Charles Ramírez Berg, Frank Javier García Berumen and others. Examine the points they made and then contemplate why the author decided to use the term "Hispanic" to identify this book. Was he right or wrong? Or, is there a right or a wrong here? Also, think about the term "Hispanic," why do some people think of it as offensive?
Review the terms on pages 3-4. Be familiar with their usage, in particular Tejano/a which reflects directly with our area. Had you ever heard that term before. Write a short blog. essay on these questions. Keep your comments to 300 words or less. You are allowed to comment on your fellow students' comments as long as you keep it clean and do not demean any one's thoughts. Good luck.

Welcome to the Course Hispanics (Latinos) in the Media

Welcome to the blog that accompanies the text "Hispanics in the Media: More than 200 Years of Spanish-Language Influence in U.S. Communications." Hello, I'm Dr. Manuel Flores, chair of the Department of Communications/Theatre Arts and Associate Professor of Communications/Journalism at Texas A&M Kingsville. I'm thrilled and honored that you chose my textbook for this academic adventure that tries to set history straight on the contributions of Hispanics to journalism and the American experience.
Now that your students have read the foreword, they are ready to continue the course. The book is designed for a graduate level course but can be adapted to a 4000-level course format. The book and class are designed to provide the student with historically accurate information about the impact of Spanish-language media in the Untied States and to develop an appreciation for diversity and different cultures what make up our United States. The course will cover the beginnings of Spanish-language journalism in what is now the United States and attempt to leave an impression of the struggles many pioneer journalists had to endure in order to ensure that their communities were treated with dignity and respect all citizens and residents of this country should receive. This course is not a history of Mexican media or any other country outside to the United States. This course will reveal a part of American history which, for the most part, has remained uncovered for more than two centuries. The people and events we will review in this course are part of the history of our great nation. I believe it is way past time to acknowledge their contributions and to learn about the impact Hispanics have in the media and in the every day fabric of our country.

Again, it is a pleasure to have you use this book for your class. Here are my digits, as young people say today (do they still say this?).
Email: kfmcf00@tamuk.edu or manuelf78407@yahoo.com.
Phones: 361-593-3401 (o), 361-813-7807 (c), 361-593-3700 (South Texan)
Feel free to contact me any time you need to, but please identify yourself.

Assignment 1 - Read Foreword

The foreword in the book explains the author's reason for writing this scholarly work. Do you believe the author's claims are correct? Is there a need for such a publication, why or why not? This is the first question students will answer in this class. Keep student comments short and to the point. Students may elect to post on the blog, email answer to professor or hand in hard copy and discuss in class.

Hispanics in the Media Teachers Guide

Hello, this is a blog to accompany the "Hispanics in the Media: More than 200 Years of Spanish-Language Influence in U.S. Communications." Please follow the chapter guides to facilitate your teaching of this course. If you should have questions or suggestion, please do not hesitate to contact the author - Dr. Manuel Flores, chair of the Communications Theatre Arts Department, at Texas A&M University-Kingsville, at 361-593-3401.

The "assignments" listed in this blog are not intended to be for one student to complete. The assignments are designed for gropu work and reports. For example, in an "assignment" that has four "parts" in a class of 20 students, it is suggested that the professor divide that work in groups of five. Each group will then present a report for discussion.

And, there is some new information not found in the book. For example, since the publication of the book in 2008 I have found that. La Patria in New Orleans was the first Spanish-language daily in 1846-1848 during the U.S. Mexico War. And, one of the true pioneers of Spanish journalism (radio and newspaper) was left off inadvertently. That would be Henry Guerra of San Antonio, Texas. His bio and contributions are included in this text at the appropriate time. In addition, the publisher left off the chapter questions in one of the chapters. This is included here. Also included here are links to websites that will facilitate lectures as well as two examinations and a final exam.

I hope this makes using this textbook a little easier.

Enjoy.