Note: The history of Spanish-language radio is not as well defined as that of the history of Hispanic influence in newspapering. However, there were some pioneers. Chapter 4, titled "Buenos Días America", is designed to shed some light into this subjecgt.
Part I: José E. Chapa was a Hispanic radio pioneer who left his mark in Chicago. A brief report on his career is found on page 82 of your text. There is much information on him on Internet sites. However, please visit http://www.wrte.org/chapa.html and read and listen to the tribute wrte Radioarte 90.5 FM has prepared for this pioneer. The Power Point show is in Spanish, but listen to it anyway to get a "feel" for the style many Hispanic radio pioneers used to capture the audience's example. Hispanic radio was personable, local and right now, right now. In other words, the immediate needs of the neighborhood or listening audience are paramount. This formula worked well for Hispanic radio well into the 21st century and continues to do so, as you will discover in other blog posts for this segment. In review Chapa's legacy, look for and translate these words and try to explain how they would impact an Hispanic back in the late 1950s: Serenata Matutina, Lo Dijo Chapa, El Gallito. What song could you recognize in the background of some of his broadcasts? Compare Chapa's broadcast with that of Dora Martínez (also page 82), Mike Ríos and Armando Peña (page 83), and Victor Lara Ortegón (pages 96-98).
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